Joico Defy Damage

DEFY DAMAGE
PROTECTIVE SHAMPOO

FOR BOND STRENGTHENING & COLOR LONGEVITY

With a rich, luxurious lather featuring damage-preventing ingredients, this gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result: shiny, smooth, clean strands—wonderfully resilient and healthy-looking.

DEFY DAMAGE
PROTECTIVE CONDITIONER

FOR BOND STRENGTHENING & COLOR LONGEVITY

Replenish moisture and build resilience every day without weighing hair down.

DEFY DAMAGE
PROTECTIVE MASQUE

FOR BOND STRENGTHENING & COLOR LONGEVITY

This powerful at-home treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system. The result? Less breakage, more protection from heat styling; and hair has instant softness and shine…the kind you can see and feel on contact.

DEFY DAMAGE
PROTECTIVE SHIELD

TO GUARD AGAINST THERMAL & UV DAMAGE

A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution—helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. DEFY DAMAGE SLEEPOVER

OVERNIGHT NOURISHING TREATMENT

Rise and shine with Defy Damage Sleepover, our bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier looking hair by morning.

DEFY DAMAGE INVINCIBLE

FRIZZ-FIGHTING BOND PROTECTOR

Introducing Defy Damage Invincible Frizz-Fighting Bond Protector, a multi-tasking conditioning spray that nourishes hair with an invisible cloak of protection against humidity, thermal damage, and pollution. Delivering a hint of holding power and a soft, silky glow, this fine mist is the last stop on your journey to frizz-free hair.