Joico Colour EndureViolet Sulfate-Free Conditioner

You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang outâ?¦ for about one-to-three minutes. Because that's how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.

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